Press Release
FOR IMMEDIATE RELEASE
The Private Chef to the Stars
RICHARD FLORCZAK
Serves Up Hollywood Exclusive Recipes
In New Award-Winning Cookbook,
THE PRIVATE CHEF
LOS ANGELES: October 11, 2006 -- Looking to create a culinary feast worthy of any Hollywood soiree? Look no further. Exclusive chef to the stars, Richard Florczak, dishes up a full measure of his prized recipes in a delicious, vibrantly photographed new cookbook, aptly titled, The Private Chef. The world’s premier, most sought after private chef, Florczak has been responsible for exclusively preparing menus for Hollywood’s most elite for more than fifteen years. In the past ten years, he has been the full-time private chef for actor and director, Mel Gibson, and was also sought after by Jennifer Garner to provide services on a part-time basis. Garner wrote the forward in Florczak’s award-winning cookbook.
Looking good enough to devour, each colorful and succulent recipe image in the book sizzles off the page! "With these easy to make recipes in the comfort of one’s home, people don’t have to spend all day cooking in the kitchen," encourages Florczak.
Hollywood’s foremost private chef extraordinaire, Florczak offers an extensive repertoire of mastered recipes in all cuisine types. His vast experience allows flawless preparation of meals in all kitchen atmospheres. Covering a wide spectrum, Florczak can effortlessly organize and present delicious meals -- from a romantic dinner for two on a private jet, to a lavish party of more than 700 attendees.
QVC, the television shopping leader, recently got into cooking spirits with Florczak when they featured a voilá of The Private Chef on their national program, "Now You're Cooking." His presentation left viewers wanting more as he offered instructions on how to prepare even the most intimidating of meals, and dished a full measure to please any palette. A natural appearance for the master chef who has been satisfying Hollywood’s most distinguished tastes for years.
Florczak has also recently been honored with a coveted award by the "Gold Ink Awards," an annual worldwide printing competition that attracts over 1500 entries. The Private Chef was awarded their Bronze Prize, in the Cookbook category.
Mouthwatering from cover-to-cover, any owner of Florczak’s The Private Chef is sure not to miss the "wow" look, feel, and almost smell, of the delectable pages within. Dreamy recipes such as the Creamy Tortilla Soup, Grilled Swordfish with Thai Coconut Sauce, and the must-have Champagne Terrine with Seasonal Berries, are just a taste of what The Private Chef cooks up. Not to be mistaken with restaurant chefs, Florczak makes clear, "Cookbooks written by restaurant chefs don’t always lend themselves well to cooking at home." He further reminds, "Typically, restaurant chefs have groceries and supplies delivered right to their door, and a full staff to support them." Teaching the key essentials -- from how a salad is only as good as its dressing, to how side dishes should be able to stand alone -- Florczak’s new cookbook proves to be a real benefit and convenience for any cook at home, and is bound to be touted as a kitchen must-have for years to come. Truly making a difference for his growing following, he offers no-fuss demonstrations for preparing and presenting delicious five-star culinary creations from items that can be easily purchased at the local grocery store.
As a celebrity private chef, Florczak, who also shops for the food, becomes an extended member of his client’s family for whom he prepares almost all meals. These include the most intimate and special occasions, such as Thanksgiving and Christmas dinners. To successfully satisfy his clients’ everchanging palates, he is well versed in all cuisine types. An asset valued by the Gibson household for the past ten years, next to a number of other celebrity Alisters (from previous years) who remain anonymous.
The quintessential private chef, and Hollywood’s best-kept secret, until now, Florczak is also available for special bookings where he will bring his most popular and exclusive creations to one’s home or special event. His recipe demonstrations are all the rave and continue to be in growing demand.
Not skimping on his generous recipe offering, nor in divulging the secret techniques that got him into Hollywood’s most exclusive kitchens -- Florczak dishes all. He further shares shopping tips including his favorite brands. As any home cook and proud owner of The Private Chef will discover (and what no kitchen should be without): Florczak’s "Pantry List!"
Pick up today the natural follow-up to Florczak’s command performance, his long-awaited cookbook, The Private Chef. From his kitchen to your table -- nothing short of easy-to-make culinary scintillations!
More About The Private Chef, Richard Florczak
Prior to his successful career as a private chef, Richard Florczak honed his craft at the prestigious Hotel Bel Air. He also worked for several exclusive Los Angeles Caterers. Florczak received his combined training from The UCLA Chef Program, The Culinary Institute of America at Napa, The Omni Hong Kong Hotel, The New School of Cooking, and The California Sushi Academy in Los Angeles.
Click here for PDF version of press release.
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Heidi Hamilton
The Hamilton Group
Phone: 818-802-3475
Fax: 818-707-1913
Email: hahtrain@earthlink.net |
